Web Design – The web as we know it today has become incredibly powerful and usable. This is partly down to web developers across the US and around the world removing the distinction between desktop and mobile designs, and creating better online environments for people on all devices. The future of web design is mobile, but also scalable. I recently asked Mark at Geeks Chicago, a web design company based in Chicago, for his professional expertise and opinion, and these points were the most predominant:
Mobile and desktop combined
The mobile design philosophy of responsive websites is arguably the biggest change that has occurred in the web design world in recent years. However, its proliferation initially ushered in a sharp distinction between desktop and mobile sites, with apps becoming the norm for websites. For a while it looked like browser websites might not be the future of mobile devices. With the massive improvements in mobile hardware, however, and new responsive design techniques, the gaps between mobile devices and computers have been bridged to a reasonable extent, making it possible for developers to easily add mobile capabilities to websites of old. Cutting a design for mobile and desktop now takes less manpower than before, but designers still have to carefully think through their designs. With the help of HTML5 and the dropping of some common web design technologies, website designers can now design websites that can be rendered on a 3.5” smartphone or on a 60” TV, without losing anything.
Choose your hierarchy carefully
How do you avoid totally different mobile site designs?
When you take into consideration the different browsers that don’t have all the features you may want as a developer, you might think you will end up creating a mobile site that is optimised to look very different from the desktop version. Fortunately, there are solutions to facilitate cross-browser rendering: Fluid layouts and Media Query function. Fluid layouts have made it possible for designers to move from a laptop screen all the way up to a TV. Scaling down beyond laptops was a big issue for designers until Media Query function came into the equation. With the Media Query functionality, the browser is asked for its width and the design is scaled accordingly. This is basically the technology behind Responsive Web Design. It allows developers to use the exact same code and structure to scale a site from a phone all the way to a High Definition TV, without dramatically changing the overall layout. So, the future of web design is scalability.
Designers no longer have to develop a mobile site and a desktop site separately. Instead, we can now see mobile websites that can fit easily on any screen or user agent.
Freeway 7 Pro, which now features responsive design for creating websites that automatically adapt to display for any device. With its easy and intuitive ‘page layout approach,’ Freeway Pro is the powerful web design tool for Mac OS X that enables users to design, build and publish beautiful, professional-quality websites and e-mail newsletters without the necessity for coding or HTML knowledge – and now Freeway 7 includes more flexibility than ever before.
Freeway 7 now offers responsive web design, which means that web designers can easily create sites that will adapt as needed to display for the correct devices, from phones and tablets, to laptops and more. It’s a vital task in today’s world, where an enormous amount of web surfing is accomplished on mobile devices, and thanks to Freeway 7, it’s now easy to accommodate those different device layouts for a site without the use of separate pages for each device.
Freeway 7’s easy WYSIWYG approach on the Mac OS X platform means that anyone can begin designing for the web in minutes. Users can create stunning original websites and e-mail newsletters without having to code, simply by manipulating ‘box elements’ of text, images or videos as needed. Freeway 7 then automatically translates these elements into the necessary code for publishing to the web (or to e-mail newsletter format) automatically.
“We’re excited to announce the launch of Freeway 7, continuing our tradition of offering the easiest tools for the toughest jobs,” comments Joe Billings, Softpress Managing Director. “Websites are visual experiences. We believe, to be truly intuitive, the website design process should be just the same, so that the most creative designers have the freedom to design in an entirely visual way. Freeway 7 is our best work yet.”
Freeway 7 also continues to make it easy for users to incorporate dynamic functionality such as e-commerce, multimedia, and navigation menus to sites, maximizing all of the latest technologies available to web designers along with surprising flexibility and customization.
Exciting new features offered in Freeway 7 include:
Responsive web design: Easily create sites that display perfectly across all devices, from phones and tablets, to laptops and more. Learn more about the responsive web design features in Freeway 7 in this helpful Softpress video: https://www.youtube.com/watch?v=hUp2YQUXc7U.
Automatically generated navigation menus: Creating site navigation is now as simple as drawing a box! Freeway 7 then generates a navigation menu containing all the pages in your site completely automatically.
Improved search engine optimization and social network integration: Easily add descriptions, images, and other information to be used by Google, Facebook and Twitter to each of your pages to maximize your site’s visibility across search engines and social networks.
Greater options for visually stunning table designs: Freeway 7’s new styling tools will enable you to add candy striping effects, transparency, and fine-tuned control over table cell borders, without having to rely on complex custom CSS.
Additional new features: These include the addition of productivity enhancements such as keyboard shortcuts and complete keyboard navigation around items and pages, speeding up site generation even better than before.
asiaissue.com the independent authority on internet marketing, has named Higher Visibility the second best web design company in Hong Kong for July 2014. Each month the independent research team at asiaissue.com evaluates thousands of companies to uncover which companies produce the most strong solutions. The recommendations are updated on a monthly basis to account for the latest accomplishments within the internet marketing industry.
The independent research team at asiaissue.com performs a meticulous evaluation of the competing firms in order to stay aware of the latest achievements within the industry. Performing firms are put to the test through the use of five criteria of evaluation in areas including compliant code, download time, visual appeal, navigation, and consistency. The rankings consist of the best web design firms each month with the rankings being updated due to the latest information obtained from the evaluation.
For a more in-depth analysis, the independent research team connects with client references. Clients are contacted to obtain their insight on the solutions provided to them. This provides valuable insight into the internal processes and methodologies of the firm offering the solution. In many cases customers contact asiaissue.com directly to voice their opinions.
The ratings are released monthly to assist businesses in selecting a top competing web design company in Hong Kong. Higher Visibility has been showcased in the list due to their effective solutions identified through the proprietary investigation process. Thousands of online marketing companies are considered each month but only the truly best are considered for the ratings.
About Higher Visibility
Higher Visibility has a team of dedicated online marketers who handle various aspects of the integrated Search marketing services which they offer. Their full service approach towards online marketing ensures that customers are receiving a premium experience in search engine optimization, pay per click management, and numerous other online marketing initiatives. With their history of performance and professional insight, Higher Visibility strives to create long term relationships through achieving competitive results and helping their customers expand their initiatives.
asiaissue.com is a provider of search marketing information in Hong Kong. The primary ambition of asiaissue.com is to establish and reveal those individuals or firms producing best search marketing solutions available. Web design firms are put through a thorough investigation to ensure the recommendations contain the absolute best firms the search marketing industry has to offer.
For additional information about Higher Visibility visit: